CRO Steps
- Pick one element to test (e.g., headline, CTA button, image)
- Create two versions (A and B), changing only that one element
- Split your traffic between the two versions
- Collect data on how each version performs
- Analyze the results and implement the winner
- Repeat with a new element
Hey there, curious marketer! Ever wished you could read your visitors’ minds? Well, A/B testing is the next best thing. It’s like having a crystal ball for your website, but way more scientific!
A/B testing, also known as split testing, is all about comparing two versions of a webpage to see which one performs better. Here’s how to get started:
- Pick one element to test (e.g., headline, CTA button, image)
- Create two versions (A and B), changing only that one element
- Split your traffic between the two versions
- Collect data on how each version performs
- Analyze the results and implement the winner
- Repeat with a new element
Remember, patience is key. Let your test run long enough to gather meaningful data. And don’t be afraid of “losing” tests โ they’re all learning opportunities!
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